This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationThe Power of the Simplest Human Truth Marketing Worth Sharing: Google Keynote (or, why marketing right now shouldn’t feel like marketing) Strategy Ain’t What It Used to Be (on strategic agility and a case for dropping the one-year plan) Traditional Strategy Is Dead. Welcome to the #SocialEra Brand Building In A Digital Age Facebook Has a Big New Problem You Need to Worry About (usage and traffic declines among the younger demos) In the Shifting World of Product Design, the User Now Has a Voice Unilever’s Paul Polman Becomes First CEO to Look Further than Three Months Into the Future (doing away with quarterly reporting and investor guidance) What You Can Learn from the Funniest P&G Marketer Ever (insights, finding incongruence, slicing a topic 6 ways and changing the context) How to Run Your Meetings Like Apple and Google Creativity Predicts a Longer Life Black Swan Farming (on the hard rules of startup investing) The Sneaky Psychology of Advertising Actual Things That Come Out of Humans’ Mouths at Day One of TechCrunch Disrupt’s SF Conference