This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:The continued, ascending importance of design (and user experience) Further examples of how the internet and connectivity have revolutionized manufacturing (and a new industrial revolution) An expanding market for independent makers (facilitated through crowdfunding, and celebrated by Etsy) A distate for marketing speak and buzzword bingo – clients, the media and colleagues see through it
Discussions Shaping Strategy, Creativity & Innovation