In Brief

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

The continued, ascending importance of design (and user experience) Further examples of how the internet and connectivity have revolutionized manufacturing (and a new industrial revolution) An expanding market for independent makers (facilitated through crowdfunding, and celebrated by Etsy) A distate for marketing speak and buzzword bingo – clients, the media and colleagues see through it

Discussions Shaping Strategy, Creativity & Innovation 

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