This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & Innovation33 Stats That Paint A Picture of the Future of Marketing Happiness Will Not Be Downloaded (on the satisfaction of making things – including food) What Americans Actually Do All Day Long, in Two Graphics What Do You Stand For? The Psychology Behind the Web's Most Successful Brands (how user data and personal behavior is changing the internet) The Untouchable Economy: Why Americans Are Turning Against ‘Stuff' The $1.3 Trillion Price of Not Tweeting At Work Working Out Doesn't Just Make You Stronger, It Makes You Smarter Where Are All the Female Creative Directors? The Best Interface Is No Interface Words I Hate (calling b.s. on the lexicon of marketing + advertising) Robert Shiller on Behavioral Economics The Difference Between a Startup and a Business How to Win At Conversation The Mindset List: Class of 2016