Traditional 2D paper is replaced with 3D plastic text for +81's 'Next Creativity' issue.

The latest edition of Japan +81, a visual magazine covering creativity around the world, is sure to stand out in magazine racks– quite literally. Instead of a traditional glossy paper cover, the ‘Next Creativity' issue is made with colorful bubble wrap.

Spanish graphic design firm Lo Siento created the unique cover for +81 by filling individual air bubbles with colored water; artists painstakingly created the text by using a needle to inject the bubbles with the dye. While we're not sure how the cover held up in mailings, the idea is clever and eye-catching, and a great way to showcase the issue's theme that featured artists embodying the ‘Next Creativity.'

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in