Buick Places AR Cars In Cities And Fans Rehide Them To Win Real Version
For the pre-launch of the car company's new city SUV, the Encore, they released a location-based game across China.
Buick reinvented the children’s game ‘Hide & Seek’ for the pre-launch of it’s new luxury crossover SUV, the 2013 Encore. Giving the game a modern twist, the car company used augmented reality to hide virtual cars in 16 different cities across China. Using a location-based game, which could be downloaded for the iPhone or Android, players could search for the cars with their mobile phones.