menu

Buick Places AR Cars In Cities And Fans Rehide Them To Win Real Version

Buick Places AR Cars In Cities And Fans Rehide Them To Win Real Version
technology

For the pre-launch of the car company's new city SUV, the Encore, they released a location-based game across China.

Emma Hutchings
  • 21 september 2012

Buick reinvented the children’s game ‘Hide & Seek’ for the pre-launch of it’s new luxury crossover SUV, the 2013 Encore. Giving the game a modern twist, the car company used augmented reality to hide virtual cars in 16 different cities across China. Using a location-based game, which could be downloaded for the iPhone or Android, players could search for the cars with their mobile phones.

After selecting their city, they were shown a map with the general location of the car and had to travel there to look for it. Holding up their phone in front of them, they were given an AR view of their surroundings and were able to spot the virtual car on their screen. Once they found it, they then had to hide it in another location somewhere in the city. Whoever hid the virtual car for the longest within 7 days won a real Buick Encore. Watch the video below to see how the campaign worked in practice.

Buick

+#technology
+advertising
+Apple
+Asia
+augmented reality
+Automotive
+children
+china
+cities
+Competition
+Entertainment
+Google
+location based gaming
+Luxury
+mobile
+technology

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.