Buick Places AR Cars In Cities And Fans Rehide Them To Win Real Version

Buick Places AR Cars In Cities And Fans Rehide Them To Win Real Version
technology

For the pre-launch of the car company's new city SUV, the Encore, they released a location-based game across China.

Emma Hutchings
  • 21 september 2012

Buick reinvented the children’s game ‘Hide & Seek’ for the pre-launch of it’s new luxury crossover SUV, the 2013 Encore. Giving the game a modern twist, the car company used augmented reality to hide virtual cars in 16 different cities across China. Using a location-based game, which could be downloaded for the iPhone or Android, players could search for the cars with their mobile phones.

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