The Regent Street is the brand's most technologically advanced in the world, allowing customers to experience the brand through a journey of digital and physical experiences.

Burberry has unveiled its largest and most technologically advanced store in the world in London's Regent Street, which will provide an enriched and interactive experience for customers. In restoring the building, which was constructed in 1820 for the Prince Regent, Chief Creative Officer Christopher Bailey worked together with the best of British craftspeople. The store houses British-made bespoke blackened bronze lanterns, furniture, plasterwork, timber paneling and flooring, traditional glass signage, and self-supporting stone staircases.

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