Melissa Waggener Zorkin: How To Change The World Before Breakfast

Melissa Waggener Zorkin: How To Change The World Before Breakfast
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Why Generation 'Connected' values innovation, and how that affects their purchasing behavior.

Melissa Waggener Zorkin, Waggener Edstrom Worldwide
  • 15 september 2012

Waggener Edstrom has provided PSFK with generous support throughout 2012 and is the Official Agency Partner of the PSFK Conference Series. We asked them to share their take on the meaning of ‘Innovation’ in 2012.  If you plan on joining us this week at PSFK LONDON 2012, be sure to say hello!

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