Animal Clinics Use Chatroulette Approach To Increase Adoption Rates
'Catroulette' bases its user interface on the "nexting" model, allowing users to skip through videos of cats and kittens that need good homes.
Catroulette is a cat adoption website that has based its user interface on Chatroulette’s ‘nexting’ model. Whereas the popular site offers people the chance to chat to strangers using their webcams and click ‘next’ to switch to someone new, Catroulette lets visitors skip through videos of cats and kittens in need of good homes.
The site, which is backed by several cat adoption agencies in Belgium, also allows you to see how many people have skipped over a particular feline (some cats have been ‘nexted’ over 15,000 times!). If you find one you like, click the ‘adopt’ button to get more details like the cat’s name, age, and relevant contact information about how to adopt the cat.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.