Coca-Cola Print Ad Becomes An iPhone Speaker
To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.
Agency JWT turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola.FM online radio platform. AgencySpy reports that JWT Brazil’s chief integration officer Mauro Cavalletti and his team at Group JWT launched the new print effort to celebrate the platform turning one year old.
An ad ran on the inside cover of the magazine, with instructions on how to create the loudspeaker device for the iPhone. Check out the video below to see it in action:
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.