Coca-Cola Print Ad Becomes An iPhone Speaker

Coca-Cola Print Ad Becomes An iPhone Speaker
Advertising

To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.

Emma Hutchings
  • 26 september 2012

Agency JWT turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola.FM online radio platform. AgencySpy reports that JWT Brazil’s chief integration officer Mauro Cavalletti and his team at Group JWT launched the new print effort to celebrate the platform turning one year old.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.