The brand has teamed up with famous Italian chef Simone Rugiati to create the 'Happiness Table,' a mission to get more people to eat together.

Coca-Cola recently transformed one of its delivery trucks into a “happiness table” in Naples, Italy. Joining forces with chef Simone Rugiati, the brand is on a mission to get more people to eat together.

The truck was turned into a table resembling a domestic home and everyone was invited to sample local southern Italian dishes and bottles of Coca-Cola. People are encouraged to join the  “Let’s Eat Together” movement, and a bespoke Facebook application allows users to send personalized meal invitations and discover some inspiring recipes. Watch the video below to see the happiness table in action:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in