As PSFK explores open ideation, we ask our readers to tell us how companies are inspiring employee creativity.

Where will the next big idea in your organization come from – the boardroom, the R&D department or the mail room?

In the midst of a struggling economy, innovation has never been more important to businesses. In an effort to get ahead of their competition and remain relevant to their customers, companies are directing more money and resources towards the pursuit of the next big thing, but just not in the way you might think. The crowdsourcing movement has shown that great ideas can come from anywhere, and business leaders are starting to take note. Stakeholders are pushing the rate of innovation forward in the hopes of profiting from new disruptive business models or creative products

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in