Over 3,000 Colombian citizens have invested in what will be the tallest building in Columbia.

Most famous building projects, such as the Eiffel Tower, the Empire State Building, and the Burj Khalifa, were financed by its architects or investors worth billions. However, has the common person every financed a great construction? For the first time, a skyscraper has been built by its city's citizens, creating the biggest product in the world and inspiring a new feat of urban renewal.

Instead of an advertising campaign, thousands of ordinary Colombian citizens have invested their own money to be shareholders in what will be the tallest building in Columbia, the BD Bacatá. Citizens bought small shares called FiDi's, which entitle them to a portion of ownership and, also, portions of profits.

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