Jeff Weiner: How Custom Publishing Is Fueling Social Media Strategy
PSFK's Director of Business Development on why PSFK is growing its Custom Publishing offering.
Over the past twelve months, PSFK has noticed a significant uptick in queries tied to our custom publishing offering. While promoting the service, we have spoken to many large brands and advertising agencies in an attempt to not only craft the perfect solution, but also to gain a deeper understanding of what is driving the change on their end. Many of the folks we have spoken to have emerged from a period of trying to act like a publisher, but have come to recognize that a publishing operation is set up quite differently than a creative agency, for examples. Others, like the SEO community have new concerns about Google's search algorithm updates, which now favor those that are creating quality, longer form content.