In Brief

Harry’s Bar in Singapore wanted to make it easier for shy customers to connect so created tech to allow them to send anonymous messages via their drinks.

Harry’s Bar in Singapore wanted to make it easier for shy locals to meet each other at the bar. They introduced ‘Bottle Message,’ adding QR code tags to beer bottles that let you enter a message when you scan them.

After you’ve written something for the person you like, flip the tag over, buy another beer, and place the tag over it. Then have it sent to that special someone so they read the message and you can start a conversation. This new communication tool caused beer sales to double at the bar. Check out the case study video below:

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