Consumer Access To Business Data Spurs Revenue Growth [PSFK LONDON]
CEO of PositiveLuxury.com seeks to educate consumers on the luxury products they purchase to drive sales and cut down on waste.
As CEO of online consumer publication Positive Luxury, Diana Verde Nieto leads efforts to bridge the gap between sustainable consumption and the production of positive living. At PSFK CONFERENCE LONDON 2012, Diana discussed how by providing a digital resource for everyday consumers to research the luxury products they purchase, understanding how they are produced, manufactured or sourced, she hopes to “reconcile against the speed that natural resources are being consumed.”
Through the company’s research she’s gathered the following: