A new game encourages young kids to incorporate building, wiring and technology into their traditional playtime.

Traditional, gender-biased children's toys have usually allocated technology-minded toys–like building sets and chemistry kits–to boys. More domesticated concepts of home-making and cooking are encouraged in girls' playtime. However, a lack of female-presence in the areas of science, technology, engineering, and math has caused concern, so much so that financial scholarships are now offered to women who study in STEM fields.

Designers like Maykah, who see the value of introducing concepts of technological engineering to young girls, have taken note. The new toy series, Roominate, allows young girls to design, build, decorate, and wire a room, suite, or chateau using a kit of modular pieces, much like a doll-house.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)