How Film And Multimedia Are Now Dominating Fashion
Fashion Film is growing as a genre as filmmakers begin to advance the communications of luxury brands.
We came across Ehsan Bhatti is his work with Louis Vuitton's ‘Spot the Difference‘ video — a collaboration between artist Yayoi Kusama, retail innovators Selfridges, and LVMH. We caught up with the young filmmaker to discuss ‘fashion film' and the thinking behind Spot the Difference.
Tell us about your background and how you got into this project.
I studied Architecture but felt the need to explore a variety of visual mediums so went on to study Graphic Design. I began experimenting with moving image as well as learning about branding and visual culture. I was shooting art-films and shorts which were being nominated for festivals and competitions whilst juggling DJ-ing and freelancing in advertising agencies; it was exciting times.