Commercials highlight staff that made a difference by coming up with new innovation for the motor company.

Some of the faces behind the Ford Escape‘s smart technologies are featured in the company's new ad campaign, extending its focus on “real people”. The ads focus on staff that made a difference by coming up with new ideas for the motor company. Mike Gallagher, marketing communications manager, says:

These are not actors; the new ads feature actual Ford employees, who bring an authenticity to the spots rarely offered to the consumer. This personalizes Ford’s Go Further campaign.

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