Commercials highlight staff that made a difference by coming up with new innovation for the motor company.

Some of the faces behind the Ford Escape‘s smart technologies are featured in the company's new ad campaign, extending its focus on “real people”. The ads focus on staff that made a difference by coming up with new ideas for the motor company. Mike Gallagher, marketing communications manager, says:

These are not actors; the new ads feature actual Ford employees, who bring an authenticity to the spots rarely offered to the consumer. This personalizes Ford’s Go Further campaign.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in