Blue Apron makes cooking at home more convenient by sending users meal ideas and the exact amount of ingredients needed to prepare them.

Blue Apron plans to make home-cooked meals much more efficient and convenient. Each week, the online store mails its subscribers three different recipes, along with a package containing the ingredients in the exact amount needed to cook each meal for two people.

Each recipe is put together by a chef and although it might sound complicated, some of the dishes take less than 35 minutes to prepare with the simple to understand step-by-step instructions. Matt Salzberg, founder of Blue Apron, explained that, “We make cooking fun and easy for people by taking all the work out of it. We’re a new kind of Fresh Direct.”

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