Fans Claim Pixels On Guinness’s Festival Billboard To Slowly Reveal Performers

Fans Claim Pixels On Guinness’s Festival Billboard To Slowly Reveal Performers
technology

The brewing company celebrates its 253rd anniversary with a secret musical event whose date, time and headliners are revealed over time.

Karen Summerson
  • 20 september 2012

What started out an anniversary celebration three years ago to commemorate 250 years of business for Guinness Brewing Co. has turned into an annual concert series. Arthur’s Day, named after the founder, will be celebrated in Dublin on September 27th.

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