Heineken Interactive Game Turns Anyone Into James Bond

Heineken Interactive Game Turns Anyone Into James Bond
technology

The new campaign includes an ad featuring Daniel Craig and an interactive experience that invites players to 'crack the code' in order to open a briefcase.

Emma Hutchings
  • 21 september 2012

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at Shepperton Studios in the UK and pays homage to the Bond franchise with a number of subtle nods to previous films.

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