The new campaign includes an ad featuring Daniel Craig and an interactive experience that invites players to 'crack the code' in order to open a briefcase.

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case' features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at Shepperton Studios in the UK and pays homage to the Bond franchise with a number of subtle nods to previous films.

An interactive experience on Facebook continues the events of the commercial, with players trying to unlock a mysterious briefcase on a train with help from the Bond girl Severine. You need to complete a series of tests to find the combination and crack the case. You can check out the new ad below:

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)