Herman Miller Asks Yves Behar, ‘Why Do You Design?'
The brand introduces a new video site that profiles in-house designers and their inspiration.
Herman Miller, the legendary furniture design brand, has launched a new site that explores the ‘why' behind design. The Why Design microsite features one of the brand's designers each week, delving into the designer's inspiration and giving viewers greater insight into their design process:
At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, ‘I have never met a designer who was retained to keep things the same as they were.' Before we decide what we do and how we do it, we like to begin by asking the question ‘Why?' In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.