menu

Hermès Shows Off Its Craftsmanship With A Traveling Fair

Hermès Shows Off Its Craftsmanship With A Traveling Fair
Advertising

The luxury brand gives fans a behind-the-scenes glimpse into the making of iconic products like the Birkin bag.

Yi Chen
  • 7 september 2012

To show the craftsmanship that goes into creating their luxury products, Hermès will allow shoppers the chance to ‘go behind the scenes’ and take a look at how some of the brand’s iconic products are made from start to finish. The Hermès Festival des Métiers, a traveling showcase, will feature the brand’s artisans who have been flown in from Lyon, France, to demonstrate the intricate craftsmanship that goes into accessories like silk scarves, bags, and jewelries. Learn how the famous Birkin bag is constructed at the leather-working station, and at the silk station, see the process behind the famous silk-screening scarves.

In an interview with Style.com, Guillaume de Seynes, executive vice president of Hermès International, spoke to the decision to create a traveling craft show:

We started this operation as a way to show our markets some of the crafts used by Hermès. The U.S. is a natural destination for us because Hermès is extremely notorious in this market. Especially in New York, we have a lot of loyal customers who have been shopping for a long time and will be very thrilled to discover all of this know-how.

The festival will be in Manhattan, New York until September 9th before heading to San Fransisco for 20-14 September 14th-20th, and will include in Houston, TX from October 10-14th.

Hermès

+Accessories
+advertising
+brand
+craftsmanship
+culture
+Customer retention
+Design
+Europe
+Fashion
+fashion / apparel
+Festival
+French
+hermes
+Luxury
+Marketing
+retail
+show
+USA
+Work & Business

More in Fashion

Fashion

How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017
Fashion

Amazon Is Making Moves To Disrupt The Sportswear Apparel Industry

The company continues to expand into new categories and markets, this time looking to develop its own line of innovative sportswear

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.