Hermès Shows Off Its Craftsmanship With A Traveling Fair
The luxury brand gives fans a behind-the-scenes glimpse into the making of iconic products like the Birkin bag.
To show the craftsmanship that goes into creating their luxury products, Hermès will allow shoppers the chance to ‘go behind the scenes’ and take a look at how some of the brand’s iconic products are made from start to finish. The Hermès Festival des Métiers, a traveling showcase, will feature the brand’s artisans who have been flown in from Lyon, France, to demonstrate the intricate craftsmanship that goes into accessories like silk scarves, bags, and jewelries. Learn how the famous Birkin bag is constructed at the leather-working station, and at the silk station, see the process behind the famous silk-screening scarves.
In an interview with Style.com, Guillaume de Seynes, executive vice president of Hermès International, spoke to the decision to create a traveling craft show:
We started this operation as a way to show our markets some of the crafts used by Hermès. The U.S. is a natural destination for us because Hermès is extremely notorious in this market. Especially in New York, we have a lot of loyal customers who have been shopping for a long time and will be very thrilled to discover all of this know-how.
The festival will be in Manhattan, New York until September 9th before heading to San Fransisco for 20-14 September 14th-20th, and will include in Houston, TX from October 10-14th.