Drew Neisser: Why Social Media Is No Longer Optional
Drew Neisser, CEO of Renegade, a social media and marketing agency, interviews Jeff Schick of IBM about how social media is now a crucial business tool.
Two years ago this month, I wrote an article called Why IBM Could Be Bigger Than Facebook in Social Media and it was my most popular story of 2010. The performance of this article was not a testament to my stupendous skills as a writer but rather to the unrivaled power of IBM’s army of social sharers and provided yet another proof point to me that all this social stuff might actually work! That article was based on an interview with Jeff Schick, then VP of Social Software. I was lucky enough to catch up with Jeff (now VP of Social Business) to talk about IBM’s latest efforts to help transform their clients into social businesses.