Dan Germain: How Details Are The Key To Brand Story-Telling [PSFK LONDON]
The creative director at Innocent Drinks talk about how you don't need to be the biggest or brightest to build a strong brand.
At PSFK CONFERNCE LONDON 2012, Dan Germain from Innocent Drinks showed how important it is to tell human stories to shape and develop a brand. The Creative Director has helped Innocent go from a small, local brand, into a household name across Europe. Germain revealed that developing a strong brand isn’t just about being the loudest, brightest, or the biggest. It’s more about reaching out to your fans making meaningful interactions.