CLOUD by Caitlind r.c. Brown is a large-scale installation that can be made ‘stormy’ or ‘bright’ by pulling the strings to turn the lights on and off.

Artist and filmmaker Caitlind r.c. Brown created the large-scale interactive installation CLOUD for the all-night contemporary arts festival Nuit Blanche Calgary in Alberta, Canada. The sculpture is composed of 6,000 light bulbs, most of which were burnt out incandescent bulbs donated by the public for reuse, as only one in every six light bulbs needed to glow.

To the visitors to the installation the cloud could appear ‘stormy' or ‘bright' by pulling the metal strings to turn the lights on and off. This allowed them to experience the work first-hand, by standing beneath the structure and creating the flickering aesthetic of an electrical cloud. Check out the video below to see CLOUD in action:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in