The co-founder of Rockwell Group's LAB space James Tichenor and Josh Walton discuss how future architecture will be virtual as well as physical.

James Tichenor and Josh Walton are Co-chiefs at the LAB, a subsidiary from the well-known architecture firm the Rockwell Group. At PSFK CONFERENCE LONDON, the duo demonstrated how the future of architecture involves combining physical spaces with virtual inputs and outputs.

One example they gave was the Cosmopolitan Hotel in Las Vegas, where a lobby with no windows became a platform for interactive digital art. The bold columns were transformed into large LCD monitors, where the images were reflected off the glossy ceiling and floor, to create an almost mystical environment.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)