Layering Interactive Advertising Experiences Over The Physical World [PSFK London]
Jessica Butcher of Blippar talks to PSFK about how her company's image recognition app enables building engaging advertising campaigns centered on interactivity.
We are excited to have Jessica Butcher, recently nominated one of Fortune‘s Most Powerful Women Entrepreneurs for 2012, as a speaker at PSFK CONFERENCE LONDON. As the co-founder and CMO of London-based Blippar, Jessica has helped build an image recognition mobile platform for use by brands and media owners that enables users to hold their phone up and instantly ‘unlock’ the printed, physical world around them into an interactive content experience. On September 13th, Jessica will discuss creating a universal platform for building experiences around compelling content.