UK Department Store Promises To Be ‘Never Knowingly Undersold’ With A Love Story

UK Department Store Promises To Be ‘Never Knowingly Undersold’ With A Love Story
Advertising

John Lewis unveils their splitscreen spot featuring a girl in 1925 and a boy in the present day, to show that the important things in life never change.

Emma Hutchings
  • 19 september 2012

John Lewis has unveiled their latest advert, a splitscreen spot of two people falling in love. The girl is in 1925, the year that the department store first made its ‘Never Knowingly Undersold’ commitment, while the boy is in the present day. The ad aims to show that the important things in life never change, and the store’s commitment has remained unchanged since 1925.

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