Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign

Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign
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PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.

Jeff Weiner
  • 17 september 2012

This past weekend, PSFK attended the Italian Grand Prix at Monza as a guest of Johnnie Walker. We were there to witness the ongoing roll out of an Instagram campaign, developed with their social media agency, Edelman, that began a few weeks earlier.

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