Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign
PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.
This past weekend, PSFK attended the Italian Grand Prix at Monza as a guest of Johnnie Walker. We were there to witness the ongoing roll out of an Instagram campaign, developed with their social media agency, Edelman, that began a few weeks earlier.
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