Kelloggs Introduces Store Where Only Tweets Are Accepted As Payment
To promote the launch of the new Special K Cracker Crisps, the brand has opened a pop-up shop in London that offers free samples for Twitter messages.
Kellogg’s opened a pop-up tweet shop in London to promote its new Special K Cracker Crisps. Instead of selling the product, it has been giving them away in exchange for positive tweets about it.
UK events agency Slice came up with the idea for the shop. Visitors can choose from one of three tweets from the menu on the wall to send to their followers or they can come up with their own, adding the hashtag #tweetshop. In return they get a free sample of the savoury snack.
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.