Kelloggs Introduces Store Where Only Tweets Are Accepted As Payment

Kelloggs Introduces Store Where Only Tweets Are Accepted As Payment
technology

To promote the launch of the new Special K Cracker Crisps, the brand has opened a pop-up shop in London that offers free samples for Twitter messages.

Emma Hutchings
  • 28 september 2012

Kellogg’s opened a pop-up tweet shop in London to promote its new Special K Cracker Crisps. Instead of selling the product, it has been giving them away in exchange for positive tweets about it.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.