Illuminated Notes Travel By River To Encourage Soldiers To Come Home
The sole winner of the Black Pencil this year, the 'Rivers of Light' campaign by Colombian agency Lowe/SSP3 attempted to demobilize guerilla fighters.
Colombian agency Lowe/SSP3 tried to encourage FARC guerilla fighters to reflect on their situation and return to their families at Christmas. Their ‘Rivers of Light’ campaign saw the local people write over 6,000 messages, which were put into waterproof capsules that lit up at night. These were then sent, along with small gifts, down the country’s rivers. Guerilla camps are positioned nearby as they use rivers as important channels of communication and transportation.
Now Track More Ideas
- How Retailers Like Amazon Are Using Curation To Recommend Gifts
- How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch