Listen To Bob Dylan’s New Album By Visiting One Of 100 Locations Around The World

Listen To Bob Dylan’s New Album By Visiting One Of 100 Locations Around The World
technology

Interactive campaign allows fans to listen to music tracks for free at specific spots that are important to the artist's personal history.

Yi Chen
  • 25 september 2012

To promote Bob Dylan’s latest release, ‘Tempest,’ the creative agency CNNCTD+ in partnership with Columbia Records has created an interactive campaign that allows fans to listen to the album by visiting a specific location. The user needs to download the Sound Graffiti app on their smartphones and simply find one of the hundred locations around the world to unlock the album.

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