Famous for jumping in and out of boxes, the cat selects prizes for lucky players to promote the opening of the retailer's San Francisco location.

Maru, the Japanese cat made famous on YouTube for jumping in and out of boxes, puts his talents to work as the star of a new campaign for Uniqlo. To celebrate the opening of their San Francisco store, Maru appears in a new commercial, doing what he does best- jumping in and out of boxes. The boxes (or cubes) in the Uniqlo ad are ‘lucky,' containing prizes that viewers can win. When Maru chooses his box and hops in, viewers can win prizes ranging from Uniqlo items to blimp rides. ‘Lucky Cube With Maru‘ promotes the Japanese retailer's opening of their first San Francisco location; viewers can also win prizes in the game from Maru's human co-stars- digital mp3 downloads from Goapele, a local San Francisco musician, and an exclusive secret recipe  from local chef Danny Bowien.

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