Microsoft Launches Tweet-Powered Dress For NY Fashion Week [Video]

Microsoft Launches Tweet-Powered Dress For NY Fashion Week [Video]

The 'Printing Dress' is a Microsoft Research project that explores the intersection of fashion and technology and displays social media data in real time.

Emma Hutchings
  • 10 september 2012

Microsoft displayed their innovative ‘Printing Dress‘, a tweet-powered garment, at Bloomingdale’s during New York Fashion Week. The prototype explores the intersection of fashion and technology, integrating computer components into a dress made almost entirely of paper. It displays tweets using an integrated projector, and visitors were invited to tag #MSBloomingdales to see their messages on the dress in real-time. Check out the video below to see it in action:

The Printing Dress

+fashion / apparel
+Market Research
+new york fashion week
+real time
+wearable tech

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