Mindsharing chats with Wim Elfrink, Chief Globalisation Officer of the tech giant about how urban centers can leverage their populations data to become better, safer, stronger metropolises.

Reena Jana of frog shares with PSFK a recent conversation she had with one of the top minds at the multi-national tech company Cisco Systems.

Speaking one-on-one with Wim Elfrink, the first Chief Globalisation Officer to be appointed at software giant Cisco, is always a delight. I must confess that I’ve only had conversations with him via Cisco’s high-end telepresence system at the corporation’s One Penn Plaza offices in Manhattan, when it’s been morning in New York and evening in Bangalore, where Elfrink often works. As he said the last time we spoke, “sometimes it’s hard to remember if I meet people in person or on telepresence,” and this is true about our own meetings. Our chats have been so vibrant, so warm, and so engaging that we may as well have been talking at a dinner party. This is testament to Cisco’s telepresence equipment, of course, but also more exemplary of Elfrink’s dynamic mind and lively, affable personality. It shines through, no matter what the forum.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in