MINI Judges People’s Coffee Preference By Their Driving Style [Video]

MINI Judges People’s Coffee Preference By Their Driving Style [Video]

'How Do You Drive Your Coffee?' was a test drive geared towards the working people of the Netherlands that linked people's driving with a particular preparation of morning java.

Emma Hutchings
  • 28 september 2012

JWT Amsterdam helped MINI reach the busy people of the Netherlands through “the beloved fuel every office in the Netherlands runs on: coffee.” The car company visited businesses with its coffee bar and six specially-equipped MINIs to discover their employees’ taste in coffee during a unique test drive.

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