Mother New York brands its new white liquor as fun, contemporary, and cheeky.

Mother New York has worked on many ad campaigns for liquor brands, but it's the first time it has marketed its own. White Pike Whiskey is a collaboration between the ad agency and Finger Lakes Distilling. The master distiller, Thomas McKenzie, create the white whiskey using corn, spelt, and malted wheat.

Unlike brown whiskeys, white whiskeys are unaged when they're bottled and are better to mix with. Mother has designed a series of ads that are edgy, provoking, and cheeky. Andrew Deitchman, Design Director at Mother and the project lead, explained that:

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