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Crowdsourced Music Video Shot Entirely Using Sony Phones [Video]

Crowdsourced Music Video Shot Entirely Using Sony Phones [Video]
technology

The video for Synthetica, the latest song from the band Metric, was shot during a live performance in NYC on the Xperia ion, Sony's first 4G LTE smartphone.

Emma Hutchings
  • 4 september 2012

Sony and indie band Metric have debuted a crowdsourced, HD music video for the track Synthetica– that was shot entirely by Sony’s new 4G LTE smartphone, the Xperia Ion. During a live acoustic performance of the song at the Hotel on Rivington’s penthouse in New York City, audience members were given Xperia Ion smartphones to film the performance.

Footage from the one-take performance was later edited by director Chris Lenox Smith to create a cohesive piece. Peter Farmer, vice president of marketing for North America at Sony, said of the unique music video:

We wanted to take the experience beyond the smartphone by pushing the boundaries of how people use technology. Using the Xperia ion’s outstanding HD capturing capabilities, we were able to create a music video for Metric that is both innovative and imaginative.

You can check out the music video as well as a behind-the-scenes video below:

Synthetica Music Video:

The ‘Making-Of:’

Chris Lenox Smith / Metric

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