Nestle Embeds GPS In Chocolate Bars For Real-Life ‘Golden Ticket’ Contest

Nestle Embeds GPS In Chocolate Bars For Real-Life ‘Golden Ticket’ Contest
technology

The brand’s ‘We Will Find You’ promotion in the UK includes 6 trackable bars that when activated will prompt the prize team to locate the person and give them £10,000.

Emma Hutchings
  • 18 september 2012

Nestlé‘s ‘We Will Find You’ promotion in the UK is like a real-world Willy Wonka competition, with six of the brand’s chocolate bars leading to a great prize. They look like normal bars but are fitted with GPS trackers. When the lucky person opens their wrapper it will activate and notify the prize team, who will locate them within 24 hours to deliver a check for £10,000. This unique promotion involves the KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, and Yorkie Milk chocolate bars. Graham Walker, Nestlé UK’s trade communications manager, said:

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