The Creators Project: Interactive Sculpture Visualizes Olympic Twitter Sentiment
A physical data sculpture of 17 CNC-milled plates showcases the sentiment attached with the 12.5 million tweets.
The London 2012 Olympics captivated the world’s attention for several weeks this summer, and no place was our collective obsession with the Games more prevalent than on Twitter, the world’s water cooler. Whether it was weighing in on victories, rivalries, upsets, rising stars, or spotty sports coverage, Twitter was constantly ablaze with a slew of opinions, both good and bad, all of which were captured and analyzed in real time by the emoto project.
Emoto, which we originally covered back in August, is a data-visualization project that tracked the public’s emotional response to the Olympic games, as they were happening, as well as the topics and events that were causing the most stir online. While the Games were still in action, curious viewers could head to the emoto website to take a temperature test of the general tweeting public’s feelings on a given trending topic, like Usain Bolt, or the overall tone of a particular day.