Does the merging of texture and premium design create the ultimate product?

Who else read Colin McDowell’s column this morning on BOF? It was a critical synopsis of London Fashion Week. As I made my way through it, I was somewhat annoyed at the cynical tone, though nodding in agreement for most of it.

It’s true, pattern shines when innovation is applied through interesting material, illustration, technique and color. Though that’s the top tier, no? When you have a merging of texture and form, you have the ultimate product.

This is true not only in fashion, but for home, beauty, digital and anywhere else we consume and interact. While form sets the tone, pattern emits a mood.People are attracted to one product over another based on this dressing, and it’s the designer’s responsibility to create with purpose to navigate us through the experience.

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