Building With Unconventional Materials & The Role Of The Creative Director [PechaKucha]
In today's stroll through the PechaKucha archives we uncover a presentation on how the 'real' job of the top ad execs is to be a good "B.S Detector."
Mad Men are dead. Creative directors do not just get to go to parties nowadays, but as is revealed in this presentation (in Spanish, from PKN Barcelona Vol. 14) by Rafa Bonichon, they have to be able to distinguish between what is bullshit and what is a good idea.