Building With Unconventional Materials & The Role Of The Creative Director [PechaKucha]

Building With Unconventional Materials & The Role Of The Creative Director [PechaKucha]
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In today's stroll through the PechaKucha archives we uncover a presentation on how the 'real' job of the top ad execs is to be a good "B.S Detector."

Jean Snow
  • 28 september 2012

Presentations
Daniel Silverman is an architect, and in his presentation (from PKN Shenzhen Vol. 11) he shares a few projects that use unconventional materials for the formwork aspect of construction.

Mad Men are dead. Creative directors do not just get to go to parties nowadays, but as is revealed in this presentation (in Spanish, from PKN Barcelona Vol. 14) by Rafa Bonichon, they have to be able to distinguish between what is bullshit and what is a good idea.

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