Tongue-in-cheek artist's project aims to raise issues around identity and anonymity in a digital lifestyle.

German artist Martin Backes has created Pixelhead identity concealing mask to help confront the issues of anonymity in the digital age. The artist belives that open sharing is overly pervasive. Sharing of location, images, videos, hobbies and employment through social networks has raised previously unasked questions about the state of our identity. Increasing threats of identity theft and the government-backed omnipresent surveillance in Europe is changing how people evaluate social interactions. Backes’ perspective on media and technology helped inspire the mask:

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