menu

Playboy Introduces A Wine Club

Playboy Introduces A Wine Club
Retail

The Internet-based venture features packages like ‘Gentlemen Prefer Blondes’ that includes six sensual whites from around the world.

Emma Hutchings
  • 21 september 2012

Playboy has launched an Internet-based club for U.S. wine enthusiasts that will offer exclusive selections from around the world. They have been sourced from boutique vineyards and curated by Playboy.

The club includes a quarterly full-case delivery program priced at $129 for 12 bottles, an online store, exclusive offers for private customers, and specially packaged selections. There are special offers with names like “Gentlemen Prefer Blondes,” which includes “six sensual whites from around the world”, or the “Playboy Blind Date,” which includes a surprise mix of wines.

Playboy Introduces A Wine Club

Members can check out tasting notes for the wines before purchase, and the club will also provide loyalty programs and opportunities to participate in wine experiences with special wine tours and tastings. Scott Flanders, CEO of Playboy Enterprises, said:

The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand – delightfully jovial, indulgent and carefully crafted – while catering to the consumer’s desires to celebrate life and live it with a little style. We look forward to sharing our favorite wine picks and giving the Playboy customer an easy way to discover and experience distinctive wines with our Playboy Wine Club.

Playboy Wine Club

+Customer retention
+playboy
+retail

More in retail

retail

WeWork Has Launched Its Own Gym To Help Patrons Stay Fit

After co-working and co-living, the company has broadened its scope to include a spa and fitness center

23 October 2017
retail

How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.