The Internet-based venture features packages like ‘Gentlemen Prefer Blondes’ that includes six sensual whites from around the world.

Playboy has launched an Internet-based club for U.S. wine enthusiasts that will offer exclusive selections from around the world. They have been sourced from boutique vineyards and curated by Playboy.

The club includes a quarterly full-case delivery program priced at $129 for 12 bottles, an online store, exclusive offers for private customers, and specially packaged selections. There are special offers with names like “Gentlemen Prefer Blondes,” which includes “six sensual whites from around the world”, or the “Playboy Blind Date,” which includes a surprise mix of wines.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in