Outdoor Pop-Up Pavilion Looks Like A Larger-Than-Life Beehive [Pics]
Student designers turn to Mother Nature to create a unique and functional structure.
Students at the School of Architecture Saarland University in Saarbrücken, Germany, looked to the natural world when it came to designing a functional outdoor structure. The Bowooss is a pop-up pavilion that is covered in large holes and the perforated design resembles an oval-shaped beehive or a bug’s shell.
The Bowooss allows natural light to stream in from every angle, and is not only lightweight, but durable. The unique structure is being tested on campus for students to relax in, and even had swinging hammocks up inside.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor