Posters Urging Healthy Eating Made Of The Fat From Junk Food

Posters Urging Healthy Eating Made Of The Fat From Junk Food
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ServicePlan created posters for Barmer Gek health insurance by extracting fat from common food products, like a hot dog and burger, and airbrushing it onto white paper.

Emma Hutchings
  • 27 september 2012

Health insurance company Barmer Gek asked Serviceplan to draw people’s attention to the amount of fat contained in the food they eat, so they created a series of posters made out of fat itself. The fat was extracted from a hot dog, burger, french fries, fried chicken, and cake. Then it was used to airbrush designs and typography onto white paper, and no other materials were used.

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