Posters Urging Healthy Eating Made Of The Fat From Junk Food

Posters Urging Healthy Eating Made Of The Fat From Junk Food

ServicePlan created posters for Barmer Gek health insurance by extracting fat from common food products, like a hot dog and burger, and airbrushing it onto white paper.

Emma Hutchings
  • 27 september 2012

Health insurance company Barmer Gek asked Serviceplan to draw people’s attention to the amount of fat contained in the food they eat, so they created a series of posters made out of fat itself. The fat was extracted from a hot dog, burger, french fries, fried chicken, and cake. Then it was used to airbrush designs and typography onto white paper, and no other materials were used.

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