Helping People Consume Less Technology By Making It Themselves [PSFK LONDON]
Daniel Hirschmann and Bethany Koby from Technology Will Save Us offer DIY kits and workshop classes to demystify everyday tech.
Daniel Hirschmann and Bethany Koby are displacing the traditional notions of haberdashery with Technology Will Save Us, a movement that brings the craft of making into the tech space to enforce change.
At PSFK CONFERENCE LONDON 2012, the founders discussed how they are breaking down the barriers between everyday people and the mysteries of technology by providing “kits for everyday life.” From an electro greeting card to a thirsty plant kit, they offer a DIY approach for interested parties to learn the simple process of how to create a tech object, encouraging them to “produce and not merely [consume] technology.”
Hundreds of classes have taken place since they began over a year ago, and there are seven regular workshops a month taking place now at London’s Google Campus, British music store Rough Trade East and their headquarters Space Studios, with the team also building kiosks in retail locations to further embed the idea of being production-focused. Transforming communities into makers, for Hirschmann and Koby, is how they contribute to a shift in innovation, instilling “pre-skill” activities that then allow people to “fix, re-use and re-purpose”, ultimately leading to “more sustainable, conscious lives.”.
In one year, their output has seen ten kits, with two new ones launched to market: a puzzle radio kit and a bright eyes kit, which plays video within the lens, itself. With Kickstarter’s new launch in the UK market, they plan to bring their programmable LED glasses to the market.
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.