11 Startups Reshaping NYC’s Fashion Industry

11 Startups Reshaping NYC’s Fashion Industry

A look at the winners from Bloomberg's 'Project Pop-Up,' a competition to find innovative fashion retailers and technology companies in New York City.

Plus Aziz
  • 7 september 2012

Mayor Bloomberg’s Fashion NYC 2020 initiative is worth noting for a number of reasons. The strategic study, which included interviews with 500 fashion industry professionals, focuses on how the fashion industry will continue to evolve while also acknowledging the challenges facing the fashion industry. When it comes to the facts, the NYCEDC confirms the importance of the fashion industry to NYC:

New York City’s fashion industry employs 173,000 people, accounting for 5.7% of the City’s workforce and generating nearly $10 billion in total wages with tax revenues of $1.7 billion. Home to more than 75 major fashion trade shows plus thousands of showrooms, New York City attracts hundreds of thousands of visitors each year.

One of the main projects housed under the Fashion NYC 2020 Initiative is a competition titled Project Pop-Up, which seeks to ‘recognize and reward emerging, innovative, New York City-based fashion retailers (both offline and online) and fashion-related technology companies. The eleven winners of the competition were recently announced; winners received one month of free showcase space at STORY, an innovative retail store led by Rachel Shechtman, as well as toolkit of business services (which include support in marketing, PR, and mentoring from industry leaders).

Find out more about the innovative winners below:

Acustom uses body scanning technology to help clients create perfectly fitted articles of clothing (they’re focused primarily on pants). This scanner can be accessed at Project Pop-Up for customers.

AHAlife is an e-commerce destination where visitors can “upgrade their life” by browsing curated products and unique gifts from around the world.

Fashion GPS is an app that allows users to track samples, look books, PR, and fashion events. In addition to positioning itself as a resource for runway show attendees, it also provides metrics for brands and publishers.

Have to Have is a social commerce platform and a “registry for your lifestyle”. They offer a personalized digital shopping experience, with functionality to rate products and exchange comments. They also have a downloadable bookmarklet that enables users to archive images across the web.

Of a Kind is a sleek platform for emerging designers. They focus on selling limited-edition pieces, and providing consulting and editorial that provides perspective and designer stories.

Outlier is an online retailer specializing in combining high-tech fabrics with traditional menswear looks. Founded by Abe Burmeister and Tyler Clemens, they’re clothes balance aesthetics and rugged clothing, ideal for urban living.

Perch Interactive turns any table surface into a hands-on, interactive display of the products it holds. It’s a product created by Jared Schiffman, a partner at Potion Design, an interactive design and technology firm.

ReFashioner is an online marketplace for fashion enthusiasts founded by Kate Sekules. The site is  inherently ecological since all their products are recycled couture and quality vintage articles of clothes, shoes, and accessories.

Shoptiques is an aggregator of inventory from fashion boutiques across the country. The app features 160 boutiques in 20 U.S. cities; users can explore products by trend, product, boutique, or neighborhood. Check out Mashable’s in-depth piece on how this company got started.

Snapette helps users find nearby products, offers, and stores nearby. The location-aware mobile app has partnered with 50 designer brands and boutiques. Go here to download the app.

Style for Hire is a network of stylists whom offer audits of your wardrobe and personal shopping assistance. Goals may include saving money, looking better, or being more ecological.

Scroll through pictures from the event at Story below:

STORY will be featuring these companies until the end of this month, make sure to visit their physical location in Chelsea to see the products from the 11 NYC-based fashion boutiques and startups.


+fashion / apparel
+financial services
+mayor bloomberg
+Rachel Shechtman

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