Reebok Turns Shoeboxes Into Interactive Speakers
To celebrate the launch of a new app on Spotify, the brand has created limited edition boxes featuring LED lights that glow in rhythm to music, ambient sound, and touch.
Reebok has launched a new app on Spotify, the Reebok FitList, that aims to provide the perfect music to accompany your workout. Users can generate personalized playlists by selecting their activity, timeframe, intensity level, and favorite artists. It also offers playlists exclusively created by Reebok-sponsored athletes and artists including Jordin Sparks, Eli Manning, Tara Stiles, and Rich Froning.
To celebrate the launch, 100 limited edition Reebok FitList shoeboxes will be released, which have been designed and handcrafted by Pittsburgh-based technology studio Deeplocal. The individually-numbered boxes are interactive speaker systems with LED lights that glow in rhythm to music, ambient sound and touch. Users can plug their music players into the sound-reactive boxes to play their tunes through the stereo speakers while the front panel lights up and pulses with the beat.
The Reebok FitList boxes are currently on display at the Reebok Fit Hub in NYC. Later this fall, you will be able to get your hands on a box by purchasing one of 100 pairs of RealFlex Transition 2.0 shoes featuring an exclusive colorway. Check out the video below to see the sound-reactive boxes in action:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers